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Your EVP matters. People need to understand the value of working in your organization – and be reminded constantly, not told once when recruited. The only way to deliver that is in a systematic, consistent, planful way that communicates BRAND and AWARENESS of your Employee Value Proposition.

As an HR function, your job includes building brand and awareness on a DAILY basis – through push communications, through a personalized experience layer that sits on top of your service delivery systems and other HR tools. If you’re not doing that, you’re becoming irrelevant and opening the door to disengagement.

Every day. Every day, people need to understand they matter, you care, and they’re working for an organization where they want to be.

Don’t let irrelevancy set in. Awareness. Brand. Awareness. Brand.

Take a listen to this #leapnow moment and join the conversation!


Jason Averbook is a leading analyst, thought leader and consultant in the area of human resources, the future of work and the impact technology has on that future. He is the Co-founder and CEO of Leapgen, a global consultancy helping organizations shape their future workplace by broadening executive mindset to rethink how to better design and deliver employee services that meet the expectations of the workforce and the needs of the business.

Leapgen is a global digital transformation company shaping the future of work. Highly respected as a visionary partner to organizations looking to design and deliver a digital workforce experience that will produce valued outcomes to the business, Leapgen helps enterprise leaders rethink how to better design and deliver workforce services and architect HR technology solutions that meet the expectations of workers and the needs of the business. Contact us to get started.