Building Conversations Of Trust In The Now Of Work
The pandemic has required organizations to create new policies, deliver more information, and increase communication by the day. What’s missing is good ways to deploy all of this to the workforce. Instead, they often have disjointed tools, applications and processes. This can make it incredibly difficult for workers to get the most current, up-to-date information they need to do their jobs and live their lives. It also makes it difficult for the workforce to trust the information and the organization if they are confused about what is current and correct.
Almost overnight, organizations have been thrust into developing and supporting a Digital Workplace. In an ideal state, organizations wouldn’t need to worry about how information will be delivered to the workforce, and workers would have an easy way to find what exactly they need. An AI-driven employee conversational experience platform (hub) is the perfect vehicle for this.
Let’s face it, most organizations have not done a good job of communicating with their workforce. The current crisis has made this problem more acute. Workers are depending on accurate information and expect their employers to deliver. If they do not, trust will be lost. Most organizations use email as a way to communicate with the workforce, but many workers are so deluged with email they often do not read everything. Made worse in some organizations where not all workers have email accounts. Most large organizations also have a portal or an intranet (or more likely multiple ones), but when you search for information, there are too many results, many with links to out-of-date information. Many organizations have implemented or are now implementing newer solutions like Slack, Microsoft Teams, or Facebook at Work which are great for reducing email and improving collaboration. But those, too, are another place people have to go to get information or find content.
What organizations need is a solution that creates a natural, personalized and frictionless employee experience in a Digital Workplace for workers to:
- Stay informed
- Get answers to questions
- Gain insights
- Take action when needed
As we have seen during the pandemic, it can be truly vital for organizations to ensure information is delivered and understood by everyone in the workforce. This is more of a “push” function from the organization to the worker. It can be useful to deliver information in multiple channels, but to make sure information and messages are understood, it is important there is reinforcement in context of all interactions. These hubs can not only be used to communicate specific messages, they can also be used to amplify and clarify understanding.
Get Answers to Questions
Workers often have questions related to their work life and personal life (like benefits and other programs) for which they need answers. The hub can be a great way to ask questions and get answers in a natural way. However, it is critically important that the answers provided are the correct ones using the most up-to-date information. Also, making the worker choose from multiple, potentially correct answers is not a recipe for building trust. Providing the right answer which is blessed by the organization is the key to success. Keep in mind, there are limits to the questions that hubs can answer; companies should provide ways for people to get answers easily when it is not possible from the hub.
There are also questions workers don’t even know they need to ask; but, when presented with information and answers, these questions can make their work and personal lives better. This information could come in the form of notifications, alerts, reminders, or nudges. Hubs should be able to deliver these insights “in the flow of work” in Slack, Teams, etc.
It is great to get questions answered and to get insights, but it is even better to be able to take action, and do it right away. The hub can be an ideal way for a manager or executive to confirm an action suggested from an insight OR to make it easy for an employee to perform a task that they do infrequently based on an answer to a question.
There is an incredible opportunity to improve worker experience without ripping and replacing your existing applications by deploying a well-designed Digital Conversation Hub. Deploying does not mean just implementing the technology. It means being thoughtful about the personas that will be using the hub and the journeys that need to be supported. It also requires rethinking and possibly streamlining processes. A successful deployment of the Digital Workplace also needs an organization’s content and data to be in order (up-to-date and properly maintained). It is important that processes and resources are put in place to maintain that content and deliver the right answer to questions – not a bunch of potential answers, some of which may be wrong or outdated. Finally, it requires proper communication and expectation-setting with the workforce. Like any tool, it can be useful, but improperly used, it can cause frustration — the opposite of a great workforce experience.
Contact Socrates for Work From Wherever or Content Cleanse solutions for your organization.
ABOUT THE AUTHOR
Jim Holincheck has more than 25 years of experience in the HCM technology industry and is the Vice President of Advisory Services at Leapgen. Before joining Leapgen, Jim gained experience as a vendor (Workday – Services Strategy and Product Management), an industry analyst (Gartner and Forrester/Giga), and a consultant (Accenture).
Jim has spent his entire career working with customers to strategize, select, implement, support, and optimize their usage of enterprise applications. Helping customers successfully get the most out of their enterprise software investments is something Jim is very passionate about. He launched his career in Chicago at Andersen Consulting (now Accenture) in its Software Intelligence group, where he worked on the full lifecycle of Financial and HCM application projects, including application strategy, requirements definition, software selection, implementation, and production support.
After ten years at Andersen Consulting, Jim moved to Giga Information Group (acquired by Forrester), where he was an industry analyst covering ERP applications. In 2000, he joined a startup, IQ4hire, to create a consulting marketplace around ERP and CRM applications. In 2002, Jim joined Gartner as an analyst covering the HCM market, where he also managed the research agenda for Financials, HCM, and Procurement applications. Jim graduated from Washington University with a BS in Electrical Engineering and an MBA in 1988.
Leapgen is a global digital transformation company shaping the future of work. Highly respected as a visionary partner to organizations looking to design and deliver a digital workforce experience that will produce valued outcomes to the business, Leapgen helps enterprise leaders rethink how to better design and deliver workforce services and architect HR technology solutions that meet the expectations of workers and the needs of the business.
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